 |
public relations
government relations
community outreach
media relations
visual communication
|
|
experience clientscase studiesportfolio
Case Studies
Marston+Martson has developed and implemented award winning marketing and public
relations services for our clients. The following case studies outline some of our
recent targeted project development strategies.
County of San Diego
Lockheed Martin
Otay Water District
PG&E National Energy Group
San Diego State University
San Diego Air Commerce Center
Otay Water District
The Otay Water District hired Marston+Marston to implement a public and community relations plan to
generate goodwill for The Otay Water District's ratepayers, media, and regional government.
Objectives:
· Create strategies to increase positive relationships with all constituents
· Maximize public relations opportunities and prepare for public relations challenges
· Emphasize the management and planning practices of the District's staff
Actions:
· Developed a series of media news releases and op/eds
· Placed articles in local chambers of commerce newsletters
· Developed a series of constituent information events
· Conducted media tours of the District
· Established an electronic newsletter
· Re-branded all visual communications for the District
· Helped devise a district-wide strategic plan
· Emphasized technological advances through internal and external newsletters and communiques
· Created an annual report
Results:
· Obtained positive media coverage of milestones and innovative actions that created a renewed confidence among ratepayers.
|
|
|
|